as a product designer at Orient Swiss, I have contributed to enhancing digital products over the years. Headquartered in Switzerland, ZOOD operates across fast-growing FinTech emerging markets, serving over 10 million users. The company offers a comprehensive ecosystem that integrates FinTech, E-commerce, and E-logistics, with lending at the core of its operations. Included are case studies that showcase how various UI/UX challenges were addressed to drive measurable improvements—such as increased conversion rates, the launch of new products and services, and enhanced user interface and experience.
The ZOOD lending platform allows users to access credit and make purchases in installments. Users can choose between different payment methods (e.g., x4, x6, x12) and channels (online, in-store, VIC). The credit limit details are accessible via a bottom sheet that users can open from their account page, homepage, and loyalty page, providing them with easy access to their financial information across different sections of the app.
In the previous version of the interface Users saw all payment options simultaneously, leading to information overload. It was unclear how the credit limit changed based on the selected payment method and channel.The layout did not provide an intuitive way to compare installment plans effectively. The presence of multi-colored bars increased visual complexity and made it harder to focus on essential information.
Customer support saw a reduction in questions from users for information about their credit limit.
