as a product designer at Orient Swiss, I have contributed to enhancing digital products over the years. Headquartered in Switzerland, ZOOD operates across fast-growing FinTech emerging markets, serving over 10 million users. The company offers a comprehensive ecosystem that integrates FinTech, E-commerce, and E-logistics, with lending at the core of its operations. Included are case studies that showcase how various UI/UX challenges were addressed to drive measurable improvements—such as increased conversion rates, the launch of new products and services, and enhanced user interface and experience.
As ZOOD’s fintech ecosystem continues to grow, user retention has become a critical focus. In response, I led the design of ZOOD’s Loyalty Program—a multi-tiered system aimed at rewarding consistent spending, encouraging activation, and deepening user engagement across the app. Beyond recognition, the program was strategically built to drive key behaviors: increasing credit limit activation rates, boosting spending through available limits, and improving users’ understanding of their financial capacity within the platform.
Starting with a reassuring blue for Entry, the icons gradually build to a refined, almost ethereal glow for Platinum, capturing the essence of each stage. This progression is intended to not only guide users through their journey but also inspire continued engagement, all while remaining seamlessly integrated into the app's design.
To maximize visibility and strengthen engagement, the loyalty tier widget was embedded across three high-traffic areas of the app: the homepage, account page, and the dedicated loyalty page. These placements ensure users regularly encounter their current tier and progress, reinforcing the value of the program throughout their journey.
In addition to recognizing status, the widget is designed to drive action. It encourages users not only to make purchases using their available credit limit but also to activate and obtain their limit if they haven’t already. By making tier progression visible and aspirational, the interface turns these key behaviors into milestones that feel rewarding and motivating.
